Client
Glad Tidings India
Agency
Enthusiast
Role
Logo Design, UI / UX, Visual Design, Icon Illustration
Glad Tidings India is a religious organization dedicated to improving the lives of Indians through literacy, self-empowerment, and education. The operations of the ministries are managed by GTI’s partner organization in India. Glad Tidings India is the American-facing organization, responsible for raising awareness and funds for their partner ministry in India. GTI recently updated their messaging to potential donors and wanted to modernize their branding and website for consistency.
Logo Redesign
Glad Tidings India wanted to modernize their logo for modern audiences, while retaining the concept of their original logo.
Design Process
1 // The design process began with exploring concepts that were very similar to the original logo, but had updating styling and typography.
2 // In the second round of design, the book icon was reinvented as an abstract heart to emphasis that GTI transforms lives not just through literacy, but also through the love of God.
3 // In the final design round, different color and typography combinations were explored.
Website Design
Process
Once the redesigned logo was finalized, I started to work on the website. I began by discussing with the client what their goals were, reviewing the current website, and noting areas that needed improvement.
Afterwards, I developed a new site map for the site and began conceptualizing some low-fidelity wireframe ideas. Then, I translated these concepts into a high-fidelity design prototype using Sketch and Invision.
